Background
ROFINA has been established since 1975 by Managing Director, Mr. Soo Boon Chin. Throughout his years of experience from manufacturer to retail business, Mr. Soo pursues a vision of growth that propels ROFINA into an aggressive and challenging marketing team.

Vision
ROFINA MARKETING - One strategic objective to expand into new channels of distribution and product categories to achieve growth and enhance the ROFINA & COSAS UNITED brand names.

In order to achieve this objective, ROFINA executed plans and successfully set-up ROFINA Retail Chain Stores in major Shopping Complexes and paved into major Hypermarket, Supermarket & Departmental Stores in Malaysia. ROFINA plans to expand the business into worldwide market through One Stop Travelling Needs Solution Concept.

Mission Statement
ROFINA is committed to be the market leader in the luggage & winter wear industry by carrying a wide range of high quality & standard products through innovative designs to gain international recognition.

Big & Growing Market
In the past several years, ROFINA has rapidly expanded and secured by a strong market foundation in the Northern Region and by today, we have paved our way towards the Central Region of Malaysia.

Oversea Market
Today, ROFINA caters not only to the Domestic Market but also in the Oversea Market such as Korea, Singapore, Brunei, Hong Kong, Taiwan, Thailand, Vietnam, China, USA & UAE successfully under own brand names.

Operations
ROFINA, also as a manufacturer, do direct accept your special order to meet your requirement according to your budget. Especially for the purpose of Seminar, Conference, Convention, Meeting, Promoting Items, Souvenir & Gifts, Customer Focuses Merchandising and Personal Use, either in your own choice of our styles or your own design are also welcome (OEM).

ROFINA also provide printing services for customer logo and company name on the above special order such as:- Silkscreen, Embossing, Hot Stamping and Embroidery.